IP Justification

IP Opportunity: My IP Opportunity is the theme of ‘Superstition’ combined with the ‘Art style of clowns.’

IP Justification:

Throughout my blog I have seen that most things sells when it comes to clowns or superstitious item whether it is movie based or food based, and people are intrigued by the supernatural side of things. Even clowns have had an impact on society as they have cleverly been introduced as gaming characters.

So I have decided that a clothing line that creates custom, (the keyword being custom) unique clown related and superstitious related clothing and jewellery for customers is a marketable idea.

I think this because throughout my research the interest that has been shown when it comes to supernatural things and creepy clown merchandise that seems to grab the public’s attention is quite high.

Merging this with everyday things like clothes and jewellery is a definitive seller as it appeals to both sexes.

Clothes as you know is both worn by men and women and that goes for jewellery as well, but what really makes this idea marketable is the custom part, as I have noticed that most people like to stand out in the crowd and get attention as it makes a person feel special and who does not want to feel special?

Just the sheer feeling a person gets when they are walking down the street knowing fully well that most people walking by are having a second glance at this uniquely made jewellery or item of clothing, something that stands out of the norm.

As the recession has hit many people hard and they get frustrated when they really want something which they cannot get anywhere else and they finally find what they are looking for but then realise that the postage and packaging is costing them more than the actual item or object they are buying, my idea is to make sure that the postage and packaging will always be free, as a thank you for helping this idea take off and in the hopes that you will come back and do business with us again or in the near future, maybe perhaps even tell a friend about us.

This is how the idea works, the customer sends in drawings or ideas of the superstitious or clown related designs, or they can choose from several designs that our designers have already made which will be posted on the website, you can then either pick an item of clothing from the site or even send in your own item of clothing you want your design to be on.

For a special price which will be decided later on, we will even make arrangements to design your idea for you if you cannot draw, all you have to do is send a list of things you would like to have included in your design and specify where you would like this to be and our designers will create a mock-up of this design to send back to you via email or any other type of communication you may have, for you to comment on or add/remove objects until you are satisfied.

Jewellery will be premade and ready to buy on the website, but if you wish to make some modifications to the design or customise it a bit more there will be a small charge for that. Reason for that being as jewellery tends to be a bit more difficult to customise then clothing is.

This is my marketable idea for my IP justification.

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